iQIYI launches its collection of romantic dramas “SWEET ON Theater”

Unlike typical romantic dramas, the “SWEET ON” series combines love with the workplace, fantasy, suspense and other innovative elements to produce more diverse stories and richer character pairs.

Breaking the trend of homogenization among sweet love dramas, the new themes will deliver a fresh and exciting experience to an aesthetically tired audience. The seven dramas feature over 20 promising young actors, such as BAI Lu, BI Wenjun, CHEN Haoyu, DING Yuxi, GE Xinyi, JU Jingyi, LIANG Jie, REN Jialun, REN Youlun, SHI Boyu, THE9’s YU Shuxin, WU Xuanyi, ZHANG Xincheng and ZHENG Yecheng. Heartwarming stories will inspire users’ desire for love and provide an outlet for their emotions.

The “SWEET ON” series offers users a rich array of romance-oriented content that allows each user to find an aspect of romance that they can resonate with. In new upcoming dramas, iQIYI captures the emotional needs and challenges young people face today. The decision to feature promising young actors was made specifically to bring the stories featured in the series closer to iQIYI’s target young audience.

At the recent iQIYI Global Conference in 2021, WANG Xiaohui, President of Professional Content Business Group (PCG) and Director of Content of iQIYI, noted that drama series have entered a new phase of development, with dramas short. duration exhibiting constant innovation in both style and genre. Globally, short-lived dramas are becoming more and more appealing to audiences, Wang said.

Following the Company’s highly successful “LIGHT ON Theater”, devoted to thriller and suspense series, and with upcoming launches of “SWEET ON” and the “LAUGHER ON” comedy collection, iQIYI’s short drama series will cover the full gamut of human emotion, spanning romance, suspense, comedy and more. Through these collections, iQIYI is stepping up its thematic operating model for short drama series, making it a major form in the streaming industry.

As a pioneer in the field, the company has received both critical and public acclaim for its innovative content collections. In the era of decentralized mass content distribution, iQIYI strives to meet the diverse needs of users through this new model, improving their user experience while attracting fans in niche segments. The “SWEET ON Theater” series will continue to build on the company’s curated collection model, delivering multi-faceted romantic storylines and diverse, high-quality content that users can relate to and be inspired by.


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