Marvel and East Continental Gems today announced the launch of the Official Infinity Gemstone Collection. This unprecedented collection was curated by East Continental Gems and was unveiled at the Marvel Booth at San Diego Comic-Con earlier today, making it one of the rarest collectibles to debut at SDCC. . Fittingly, Marvel superfan Daymond John, Founder, President and CEO of FUBU and investor in the hit ABC TV series Shark Tank, was on hand to unveil these unique collectibles.
The Infinity Gemstone Collection consists of the six Infinity Stones from the Marvel Universe: Time, Space, Reality, Mind, Power, and Soul. Each of the Infinity Stones are remnants of pre-Universe singularities. Darren Romanelli aka DRx, a creative based in Los Angeles (Dog Days at Pit Palm Springs and Built In at Neutra VDL House and Mickey’s Birthday at Parco Museum Tokyo) served as the collection’s creative director. Although their values in the Marvel Universe cannot be imagined due to the powers each stone carries, this collection is poised to become one of Marvel’s most treasured collectibles. The six stones combined weigh over 150 carats and have a total estimated value of over $25 million.
“Fans and collectors are very important consumers for Marvel because they truly live the Marvel lifestyle on a daily basis and are always looking to connect with the brand in new and unique ways. We think this collection of authentic gems is cool. and unexpected and expands the reach of the Marvel brand,” said Paul Gitter, SVP, Marvel Consumer Products.
“There has never been anything more exciting and interesting in the Marvel Universe than the precious Infinity Stones and as a fourth generation jeweler and fan, I am honored that Marvel has entrusted us with the monumental task of keeping the Infinity Gem collection for our universe,” said Adam Mirzoeff, President of East Continental Gems.
Each of the stones will be displayed in an exclusive Infinity Gauntlet customized to house these gems, specially designed by Gentle Giant Ltd., the industry leader in premium collectible toys and consumer products sold worldwide.