lack of garbage bags headlines again (maybe it’s the year of garbage?). This time in Kanye West related news. The American rapper has a new Yeezy Gap Engineered by Balenciaga collaboration that was first announced in January. To display the collection, the clothes were placed in black trash bags rather than on traditional hangers.
Known to be controversial when it comes to music and fashion, the news comes as no surprise and Kanye clearly wanted shoppers to have a unique experience for this collection. But it left people puzzled, and even angry, with some describing the event as a “gentrification of savings”.
But why is Kanye making everyone talk? Here’s everything you need to know about the black trash bag drama.
Why is Kanye West’s Yeezy Gap collection confusing?
A shopper posted a photo of the clothes tossed in black bags on the store floor, writing, “That’s how they sell Yeezy GAP. The sales associate said that Ye got angry when he saw they had him on hangers and that’s how he wanted him. They also won’t help you find your size, you just have to rummage through everything.
This is how they sell Yeezy GAP. The sales associate said that Ye got angry when he saw they had him on hangers and that’s how he wanted him. They also won’t help you find your size, you just have to search everything pic.twitter.com/GNd08Zv1zC
— little miss (@owen__lang) August 15, 2022
One tweet called the event “the gentrification of a shopping experience.”
While I understand the concept, it’s the perfect example of people gentrifying a shopping experience. You can’t charge a “luxury” price for a hoodie while creating an economic experience for the consumer. These hypebeasts and dealers are gonna eat this shit. https://t.co/r8qFUKsRQ2
— Dee (@Dee_Vinci) August 17, 2022
And another read: ‘Why are the rich obsessed with looking poor. They love to play pretend. I wonder if this is Kanye’s way of tricking people with money into acting like homeless people. Like a work of performance art.
One person suggested that Kanye donate the money from the “homeless-inspired” clothes to people who really need them.
Others pointed out that it could be a marketing strategy to build excitement around the collection and get Kanye’s name in the press again. This is such an old tale that you often see in the music industry where artists will create (or be pressured to create) marketing stunts, to make a label more money and increase advertising.
Whether that’s Kanye’s goal is a mystery, though he defended his creative freedom this afternoon.
What was Kanye West’s response to the controversy?
In a new interviewhe was asked by Fox News reporter Eric Shawn about the “sensitivity” of using the bags in his last drop as it might offend the homeless community.
“Listen man, I’m an innovator, and I’m not about to sit here and apologize for my ideas,” he replied.
“That’s exactly what the media is trying to do: ask us to apologize for any ideas that aren’t exactly what they want us to think.”
But even though the items were sold in trash bags, they certainly weren’t cheap. Ironically, the Yeezy Gap hoodies are currently on sale for £260 in the UK. The cheapest items available to buy are a key ring (£50), a collapsible cap (£50) and a tank top (£70).